Brand Creation

Elegant Installations approached us seeking a distinctive visual identity that would capture the strength, precision, and professionalism of their work. As a tile installation and remodeling company, they needed a brand that reflected their craftsmanship and expertise while standing out in a competitive market.

The centerpiece of the brand is a custom-designed “E” logo, inspired by the motion and pattern of a trowel spreading tile adhesive. This visual metaphor not only pays homage to the tools of the trade but also reinforces the brand’s core values: craftsmanship, structure, and clean execution.

The new branding has given Elegant Installations a distinct and memorable visual identity that resonates with their target audience. The logo is versatile across applications—equally striking on business cards, vehicles, uniforms, and digital platforms.