Logo for Industry Gas Lounge in Oklahoma City, USA. Features a large yellow 'I' in the center, with the words 'INDUSTRY' and 'LOUNGE' curved around it, and 'OKC' and 'USA' on either side.

Summary

Industry Gastro Lounge is a locally owned pub with multiple locations across the Oklahoma City metro, known for its energetic sports bar atmosphere and commitment to quality food, drinks, and community. They approached us to elevate their brand through a dual initiative: developing a lifestyle-driven merchandise line and capturing fresh visual content for marketing use.

We started by analyzing the brand’s identity and audience to design apparel and accessories that reflected Industry’s modern industrial vibe and deep ties to local sports culture. We also produced updated photo and video assets highlighting their spaces, food, and drinks — tailored for social media, digital advertising, and in-store promotion.

The result is a cohesive brand refresh that extends beyond merch. It turns loyal customers into walking ambassadors while giving Industry versatile content that strengthens their presence online and in the community.

Logo of Industry Gastro Lounge with a stylized chef's hat and the text 'INDUSTRY GASTRO LOUNGE' in bold black letters.
Black long-sleeve shirt with yellow and black striped sleeves. Centered logo featuring a gear with text 'INDUSTRY GASTRO LOUNGE' and 'OKC USA', and in the middle a white and black letter 'I'.
A young woman with dreadlocks, wearing a white and black cropped T-shirt with a logo that says 'Industry Café Lounge' and 'OKC USA' on it.
Black T-shirt with yellow collar and sleeve accents, featuring a large logo on the front that reads "Industry Gastropub Lounge" with a gear-shaped design, the letter 'I' in the center, and small text "OKC" and "USA".
A white plate with grilled steak, baked potato topped with cheese and green onions, and steamed broccoli on a dark wooden surface.
Top-down view of a cocktail glass with a salted rim, filled with ice and a brownish drink, garnished with a lime wedge, on a dark surface.
Plate with green vegetables, mashed potatoes with gravy, and grilled steaks topped with sauce and garnished with herbs.
White T-shirt with black collar and sleeve cuffs, featuring a black triangular graphic with the word 'INDUSTRY' in gold lettering.
Merchandise and Apparel - A pennant flag with the word 'INDUSTRY' written inside, orange on black background.
Merchandise and Apparel - Young man wearing a white T-shirt with black stripes on the sleeves and a logo in the center that reads 'Industry Cafe Lounge' with gear and coffee cup symbols.
Merchandise and Apparel - White T-shirt with yellow collar and sleeve accents, "INDUSTRY GASTRO LOUNGE" and smaller text underneath stating "OKLAHOMA CITY, OK".
Merchandise and Apparel - Orange industry logo with the word "Industry" in cursive within a speech bubble shape.
Merchandise and Apparel - A white baseball jersey with black vertical pinstripes, yellow accents, and the word 'Industry' in yellow and black on the front, with the number '00' on both the front and back.
Merchandise and Apparel - White sports jersey with black and yellow accents. The front displays the word 'Industry' in cursive, with the number 00 below. The back shows the same word and number, with 'Industry' in bold uppercase letters.
Merchandise and Apparel - A baseball raglan shirt with gray three-quarter length sleeves and a white body, featuring the word "Industry" in bold orange and black lettering on the front.
Merchandise and Apparel - Yellow baseball cap with a black and white logo reading 'Industry Gasiro Lounge' and 'OKC USA' on the front.
Merchandise and Apparel - Cap with a black and white graphic of a building and the text "Industry Gastro Lounge".
Merchandise and Apparel - Two black and white striped shirts hanging, one with a staff label and the other with a logo reading 'Industry Gastropub Lounge'.
Merchandise and Apparel - Staff Gear Mockup