Problem:
Faced with a decline in lead volume, outdated digital tools which limit the ability to compete locally, and poor ROI from national advertising vendors providing generic strategies.
Goal:
Lower overall cost per lead and increase sales across all rooftops, as well as modernize their brand presence and campaign strategies.
Solution:
Modernize Brand Presence:
Provide revamped video production showing off inventory, culture, and facilities. Create consistent branding across all marketing channels, while focusing on unique local aspects related to each store location.
New Marketing Channels:
Implement social strategies including event-based landing pages and high performing Facebook lead generation campaigns. Optimize google search and display ads, as well as implementing hyper-local SEO with tailored websites for each location.
Advanced Industry-Specific Tools:
Explore data and tools to optimize engagement and increase lead to sale conversion. These include providing in-house business development center consulting to improve on follow-ups, call tracking to optimize engagement, and targeted geo-fencing.
Digital Ad Campaigns
We provide store specific digital ad campaigns targeting the unique demographic that each store falls into based on reagional culture and consumer lifestyle of the surrounding area.
Whether it’s lifted trucks in rural farm communities, or fuel-efficient crossovers in the city, we make sure our messaging speaks directly to what local buyers want.
Local TRADITIONAL CAMPAIGNS
Getting placements in various traditional advertising spots such as billboards, magazines & newspapers, radio, and television, increases visibility and helps build brand recognition leading to the creation of a household name that everyone in town knows.
Community engagement
Thats Amazing! No, thats Seth Wadley!
Creating many long running relationships with local companies and organizations is one way Seth Wadley has become a well known name in the car industry. With consistency and a powerful tagline, everyone knows what to yell at the end of our Ada commercials.
